"Since it went public in 1986, the Dunk has defined what it means to "BE TRUE."  From the hardwood of the court to the plywood of the ramp, it has become an icon of self-expression and democratic style.  In these 22 years, the aesthetic of American youth has shifted, driven by an ever-changing tableau of sport, music and fashion.  In response, 22 contemporary photographers were challenged to represent what it means to "BE TRUE."  The resulting body of work spans more than two decades, articulating the realism of young American through personality, emotion and self-expression.  In the spirit of the shoe that inspires those who dare to be different BEING TRUE salutes the individual in all of us and lets us know we're not alone."

Once again, Coupelr worked with curator Aaron Rose to launch BEING TRUE in NYC and traveled west to Los Angeles.  With stops at 144LAB in LA, Hamburger Eyes Gallery in San Francisco, Wonder Ballroom in Portland, and the last stop at the after party for Art Nada in Miami.

Air Direction, Logistics, Fabrication and Installation by Coupler Mfg. Co.