Nike's Football Club was an experiential space built in a storefront on Melrose Blvd. in Los Angeles, CA. The concept was to launch 3 different exhibits with complete transformations over a 3-month period set around the 2006 World Cup. The first space, Futureopolis, was an art gallery with photography from CR Stecyk III, highlighting Los Angeles and the soccer culture within.
After a week of sontruction we debuted Joga Bonito, featuring soccer-inspired artwork from various international artists (Boogie, Kress, Yamandu Roos, Cuprien Gaillard, Tim & Barry and Tanino Liberatore). The centerpiece of each room (8 rooms total) was a 1000% Bearbrick painted in his team jersey colors, hung from the ceiling with walls covered in each of the Nike team graphics.
Art Direction, Construction, Print and Installation by Coupler Mfg. Co.