2013 marked the 140 year anniversary of Levi’s iconic 501 jean. To celebrate this and kick off the year, Denton-Cardew Design created a series of vignettes that were abtract representations of the time periods when the 501 was changed. The idea was to place the product in the time period and show how while many developments and innovations have shaped the 20th and 21st century, the 501 endures as a true design classic.
The evening was also a pre Grammy concert featuring M83 and Frank Ocean, and this installation was set up at the entrance of the venue so guests got to encounter the Levi’s story before they made their way to the stage at the other end of the hall.

Fabrication and Installation by Coupler Mfg. Co.