Conceptualized by Denton-Cardew Design and created by Coupler Mfg. Co., a series of teaser vignettes captured the ethos of each of the Levi’s Strauss collections that were featured in their Fall runway show at the 2012 New York Fashion Week.

Fabrication / Installation by Coupler Mfg. Co. and Square Design NY.  Film courtesy of Rooster NYC.