Nike RE-RUN was a traveling art installation by curator Aaron Rose. This exhibit was centered on the launch of the Vintage Nike Running Footwear line. A product that replicated the first shoe released by Nike's founder, Bill Bowerman, the show included stops at Ford-Brady Gallery in Los Angeles, CA, Audio Cinema/MFNW in Portland, OR and Art Nada in Miami, FL.
In conjunction with RE-RUN art installations, Coupler worked closely with Nike to build excitement and buzz around Los Angeles by rebuilding a 1972 VW Nike-themed bus to schedule mobile events at high-traffic areas, such as The Rose Bowl and local retail venues. A mural was also put up in the hear of Melorse Boulevard. In addition, design elements of the VW bus were displayed in eight stores across the est coast to support the launch.
Art Direction, Logistics and Installations by Coupler Mfg. Co.