08 08 2008, not only marked the opening of the Beijing Olympics but Nike celebrated the occasion with the launch of Nike Sportswear as its own category in the retail market.

Nike's regional Los Angeles division wanted a temporary location that could not only act as a retail space, but also a special events arena which could bring energy and awareness to the community. The Montalbán theater in Hollywood, CA provided a perfect location for such a space. With a vast auditorium used to present the product, a fully equipped stage to present various screenings and Sports On Stage, and 3 design pods in the balcony for NIKEID appointments.

Construction and Installation by Coupler Mfg. Co.  Photography by Jonas Lara and Gil Smith.