To celebrate the 25th anniversary of Nike Air Force 1, Coupler built The Point - an art gallery, retail and event space. From previous work with Nike on experiential spaces, Coupler was the perfect fit. The space was a very rough building, taking it down to the studs and bring it back to life within two months. In addition to construction, Coupler built the only Nike ID space on the west coast and erected an 8,000 square foot climate-controlled tent with a custom, regulation, black Nike basketball court housed inside. The Point was open for 14 months, offering programming virtually 7 days a week.
Art Direction, Logistics, Fixture Design, Fabrication and Installation Coupler Mfg. Co.