With the release of the UNDFTD Air Force 1 in 2006, Nike wanted to fully focus on the distribution of their signature footwear. With that in mind, Undefeated's entire store was closed off while the installation took place. Themed graphics from the sneaker were integrated into acrylic walls forming a corridor throughout the retail space. The result was a very intimate setting, with sonsumers expressing emotional ties to the product.
Art Direction, Logistics and Installation by Coupler Mfg Co.